Mian Irtiza Aftab

Born and raised in Lahore. Industrial designer, entrepreneur and philanthropist. Currently building Augmentation Company, an R&D lab for human and AI interaction.

TLDR on achievements

23 international product design awards. Former competitive Call of Duty player, ranked 15th in the world. Built businesses in Pakistan that scaled to $300K ARR.

My Story

Recent

Plato

Building

A real-time silent-speech and dictation tool, powered by a personal AI agent that understands your context.

Soilint

Building

A personal AI system for your farm. Understand your land, monitor conditions and plan your next steps.

Visit Soilint ↗

Spectre I

Deveillance

Former head of hardware design · Current advisor

Helped raise $5M+ for Deveillance’s mission to protect private conversations from unwanted recording.

Visit Deveillance ↗

Archive

Automotive
Wearables

Writing

Substack ↗

Awards

  • Red Dot Design Concept 2025Red Dot Design Award ↗Aegis · Design Concept & Next Gen Award2025
  • Indigo Design AwardIndigo Design Award ↗Aegis · Gold, Silver & Bronze2025
  • SCADBest Mini App Design & ConceptSeam Social × SCADpro2024
  • SCADSCAD Challenge, Platinum WinnerUser-centered healthcare design2023
  • Beaconhouse National UniversityBNU Distinction AwardThesis Concept Idea2022

Press
A young Irtiza with a school bag and his doctor family in Lahore

I grew up in Lahore, Pakistan, in a family of doctors. I started school when I was two.

Irtiza and his dad fixing an engine in their garage at home

At seven, my dad and I opened and fixed an engine in our garage at home.

Young Irtiza showing software to a local shopkeeper

At eleven, I sold my first software to local shopkeepers.

Teenage Irtiza presenting college merchandise

At fifteen, I started a college merchandise business. The college itself became the buyer.

Irtiza combining creative direction and frontier research at a workbench

I ran Maximal Design, my design-direction agency, for three years. In 2023, I founded Atom Research Frontier Lab for R&D.

Irtiza with an esports team and gaming setup

I founded a Call of Duty community in Pakistan. As Saleem Shady, I competed in Warzone and ranked 15th in the world.

Irtiza traveling with a suitcase toward the United States

Then I moved to the United States and began a new chapter.

Irtiza working on human and AI interaction prototypes in an R&D lab

After moving to the U.S., I’m building Augmentation Company, an R&D lab for human and AI interaction.

Irtiza painting at an easel

Away from work, I love painting and making things.